University launches rebranding initiative
In an effort to establish a distinct and consistent visual personality for the university, East Tennessee State University will be revealing two new logos in April.
"If you look at our university, all of our colleges have different logos, all of our departments have different logos, and there's just no consistency," said Jennifer Clements, director of marketing for the university relations office. "We're really wanting to have a unified visual identity for the university. Our goal is to have one academic logo and one athletic logo for all the different departments, colleges, and everybody on campus to use."
Clements said that having one or two logos is not unusual for universities like ETSU.
"This is very common for most universities," Clements said.
"That way, when you travel, people become familiar with the university mark. That's what we want to do."
Although the creation of the new logos are large elements of the rebranding process, Clements said that the new unified identity for campus will also include a new tagline to replace the current one, which is: "Becoming the best regional university in the country."
Efforts to market this new visual identity also include a more active university presence on social media.
"We're going to be launching an Instagram account in a couple of weeks; we're really excited about that," Clements said. "We're also trying to be more intentional about our Facebook and Twitter accounts to reach both current and prospective students."
Many current students seem to agree that more university involvement in social media outlets could help reach out to students considering ETSU.
"I think if they make it appeal to a larger variety of people, then the university will have more prospective students," said Molly Ellson, a freshman at ETSU.
The creation of new logos and taglines was not the first step in rebranding the university. In the fall 2013 semester, the ETSU homepage was updated for the rebranding efforts.
"We've really tried to take more of a student approach to the website," Clements said. "We've made it more student-focused by highlighting a different student each week and telling their story."
Clements said that the rebranding process is intended to bring the ETSU community together.
"Really, more than anything, it's about unifying the entire campus, coming together as a university, and being proud of everything that we have going on," Clements said. "We want to be able to tell our story to prospective students and to our community."
Get Top Stories Delivered Weekly
From Around the Web
More easttennessean News Articles
Recent easttennessean News Articles
Discuss This Article
MOST POPULAR EASTTENNESSEAN
GET TOP STORIES DELIVERED WEEKLY
FOLLOW OUR NEWSPAPER
LATEST EASTTENNESSEAN NEWS
- ‘Proof’ will premiere at ETSU on Thursday
- Made in East Tennessee postponed until March 3
- YouTubers entertain subscribers
- Bucs baseball put in strong performance at Upstate Classic
- Bucs drop second loss to UTC
- Inclement weather policy fails to keep university open
- Information about Ghandi, Mother Teresa renders less positive depictions of...
RECENT EASTTENNESSEAN CLASSIFIEDS
FROM AROUND THE WEB
- 4-H Grown: Alumni Asked to Stand Up and Support STEM...
- Haven't Tried Sardines? Try These
- Weatherizing Your Home Can Mean Big Benefits
- 10 Tips to Stay Safe During Spring Break
- 10 Tips for Staying Safe During Spring Break
- 3 Things to Know Before Ride-Booking a Car
- For Advanced Heart Failure Patients, There Is Hope
- Bringing Chiropractic to the Little League
- Singapore Pastor Kong Hee Maintains Innocence, Gains...
- The Financial Implications of Heart Disease
COLLEGE PRESS RELEASES
- Study Finds College-age Millennials Hopeful for the Future, Worry about Student Loans and Overspending
- RetailMeNot Helps Students Save Money on Spring Break Travel
- Visit Virtual Study Abroad Fair on February 25 to explore study abroad options and win prizes
- Students kill three birds with one stone
- Sodexo Expands Ongoing Commitment to More Humane Supply Chain through its Comprehensive Animal Welfare Policy